Category Head - Personal Care Domain - FMCG

Our client is a leading chain of personal care products & services headquartered in Mumbai. With store strength of 70+ spread across major metro cities, they have high growth plans of reaching 100+ by the end of this year and 300+ in the next 5 years.

Job Description

1) During this journey of growth, there is a definitive need to create a private label across skin, haircare & other prominent categories.

2) The incumbent will lead this line of business for in-house consumption, retail sales through salons and online channels.

3) The portfolio will cover 12-15 SKU's and upwards of 50 products.

4) Closely working with the packaging agency and third-party manufacturers to create products inline with predictive consumer insights.

5) As a firm, they intend to focus on 40% of revenue through product sales out of which one third should be driven through the private label.

6) Exploring traditional and modern trade channels to further grow this line of business.

7) Reporting to the Founder Director, this is a key leadership hire for the firm.

Key Requirements and Competencies

1) Upwards of 9 years of experience within the FMCG category, preferably nonfood.

2) Experience within building, creating or transforming a category/categories.

3) Entrepreneurial spirit

4) Ability to create an environment that fosters passion, innovation, teamwork and success

5) Make key decisions on existing and new products to ensure alignment with the overall strategy

6) Ensure that on an on-going basis, annual operating plans are developed and executed consistent with the long-term strategic direction and corporate policies and that all financial, operating and volume targets are achieved