THE ROLE-  Position: Category Head Marketing  Based at: Corporate office, Mumbai  Reports to: Executive Vice-President & Head Marketing  Direct reports: Team of Senior Brand Managers, Brand Managers, Marketing executives   Role  The incumbent will be responsible for a brand category, of which one brand will be the most prestigious and amongst the top 3 brands from a revenue perspective in the overall portfolio. Additionally she/he will be given a - horizontal- responsibility within 3-4 months of coming on board.  She / He will drive the P&L for the brand/s alongside the thinking on brand planning, consumer initiatives, consumer insights & market intelligence, business model, and budget management across the various geographies nationally and internationally. Additionally as a key business stakeholder the incumbent will also be the repository of learning for future opportunities, on which the business will lean for development of business strategies.  Responsibilities  - Lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management across the various geographies & categories. Lead the innovation & launch agenda across brands and segments as well as future hunting grounds.  - Lead the concept development process for each of the segments.   - Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals.  - Lead commercialization and revenue generation of new and ongoing brands.  - Focus on multiple channels for marketing including new media/ social media etc.  - Organize promotional events within budgetary allocations.  - Handle appropriate media selection for advertising new product launch campaigns.  - Manage the brand communication mix and handle the ATL/BTL promotional activities for the segment.  - Develop annual and project specific brand promotion plans and handle participation at various events.  The Person  - She / He would be an MBA from a top notch business school with 10+ years of extensive track record and achievement with an exceptional level of understanding in marketing.   - The incumbent should have proven track record of working on luxury brands/categories which are super-premium & price agnostic and have found preference with consumer's basis its ability to create desirability and affinity.   - Preferred candidate should have a sound understanding of the luxury category (services or products).  - The right candidate will be flexible, and an action & result oriented self-starter.  - An independent thinker with the conviction and entrepreneurial spirit to manage the function and business in a hands-on manner and the ability to work in a fluid and rapidly changing environment would be an asset.  - Should have a strategic approach with the ability to see the - big picture- and interpret environmental and organizational changes and their impact on the organization.  - Exposure to managing & maintaining relationship with top - management in current role should be there.   - The ability to navigate through key stakeholders within the organization will be necessary for success and traction.

Mumbai

Category Head - Marketing - Real Estate 

Category Head - Marketing - Real Estate  ,Job Description for Category Head - Marketing - Real Estate  in Link Management Solutions Pvt. Ltd. in  Mumbai for (6-15) years of experience. Apply Now!

Job Description for Category Head - Marketing - Real Estate  in Link Management Solutions Pvt. Ltd. in  Mumbai for (6-15) years of experience. Apply Now!