Category Head - Manufacturing

- Lead market research & consumer insights, leading to deep consumer understanding & consequent product development

- Create an innovation pipeline & brand-wise product road map for each team to deliver on the brand promise & reinforce the brand positioning

- New product development with R&D & manufacturing to make offering NextGen; build portfolio & increase SKUs at the targeted price points & margins

- Develop brand platform & portfolio for each brand; responsible for positioning, packaging, pricing, agency management, media etc directly impacting sales

- Develop purposeful Brand Keys to win preference & build brand equity

- Develop brand guidelines, templates & create training content for the sales force

- Deploy brand-wise media plans, budgets & forecast, track brand equity - understand strengths & weaknesses and take corrective action

- Create large 3600 and ATL communication platforms through advertising & media

- Deep business acumen to gain market share by strengthening equity & product offering

- Closely monitor Portfolio margin, ROI Monitor, Sub-category-wise market share, Brand Equity Metrics, Market Intelligence

- Leader With Personality, Good Interpersonal Skills With Right Attitude, Initiative To Drive Business