Category Head - Home Decor/Consumer Goods

Category head, Marketing Manager, Category Manager, Product head, Innovation expert, Influencer Marketing, Customer Marketing, Trade Marketing, home decor category, consumer goods consulting, Marketing Strategy, digital marketing

- Responsible for new product launch, product placement, trade marketing, trade schemes, branding, in shop placement, NPD in the category, Brand Management, ATL, BTL, innovation, category manager, product manager, digital marketing

- The pricing of merchandise is one of the most important aspects of competitive positioning and the successful marketing of a product. Category managers are often responsible for setting competitive pricing points and adjusting the pricing to increase sales and clear out stagnant items from inventory

- Creating entry strategies and business plans after identifying new business opportunities

- Utilising existing agencies to create advertising and promotional campaigns in a cost effective manner

- Supporting salesforce by effectively using market research to create promotional programs and tools

- Deliver top-line targets while maximizing price value offering to consumers