Category Head - FMCG

Category Head

Primary Duties & Responsibilities :

- Identify marketplace trends and opportunities. Collaborate w/retailer on Learning Agenda and lead account specific testing work.

- Develop category plans that meet retailer & company objectives while following the Insights 360 process (internal category management process).

- Develop programs to deliver category growth by working directly with the retailer.

- Present strategic insights to retail customers to support selling initiatives, and sell-in of major initiatives at multiple levels of the organization.

- Provide retailers with account specific opportunities & action plans that drive retailer

- Create customized retailer specific selling stories leveraging all available selling materials & enablers provided by HQ.

- Contribute to innovation sell-in by presenting consumer/category story and retailer sku optimization recommendations.

- Create shared scorecarding with the retailer to measure results.

- Analyze & present post-promotion analyses for retailer, quantifying impact to brand and category.

- Will manage 1-2 direct reports

- Drive brand and category growth by implementing best-in-class solutions.

- Collaborate with local POG resources on merchandising strategies

Has handled Marketing/Product Development and Branding function for FMCG products.

Please share resumes on deepak.verma@panacherecruit.com or call +91 9910353789

Deepak