Category Head - Consumer Wellness Firm

Role Purpose:

The role serves the purpose of managing & improving the performance of the assigned brand by

a. Planning & driving execution of annual & interim projects for the brand

b. Aiding on conceptualization & set up of a product pipeline for future (NPD)

Key Deliverables:

- For the assigned brand

- Net Revenue

- Value Market Share

- Gross Contribution Target

- NPD Pipeline / Stage Gate Milestones

- Brand Health Indicators

- Manage and maintain budgeting to have rational yet meaningful & cost effective business model

Key Activities:

- Ideate & contribute in drawing the roadmap for the Brand

- Discover new / changing insights by working with the CMI Team & Agency to understand evolving consumer needs

- Ideate & contribute to planning of ongoing projects, initiatives (NPD, Launch, Re-positioning etc.)

- Co-ordinate with Market research agencies, Ad agencies and internal functions on execution of project plan

- Drive on ground execution with Sales function & track success parameters

- Track Brand Health regularly & highlight information of relevance to upcoming / future work on the brand

- Aid Category Head in the preparation of the Annual budget

- Lead & contribute to streamlining & improving internal processes, routines basis industry Best Practices, developments in

the field of Consumer Marketing

Skills & Technical Competencies:

- Brand, Product Strategy

- Strong understanding of Brand Operations

- Basic understanding of Media & CMI operations

- Commercial Understanding