Organization: In Personal care products Location: Gurgaon Position: Category Head Level: DGM Role Objective: To build and generate strategies that grow market share and brand- s reputation, improve customer experience and drive growth. Uncovering consumer insights and delivering innovative marketing campaigns. Principal Accountability: - Analyze how our brand is positioned in the market and crystalize targeted consumers insights - Take brand ownership and provide the vision, mission, goals, and strategies to match up to - Translate brand strategies into brand plans, brand positioning, and go-to-market strategies - Lead creative development and create motivating stimulus to get a targeted population to - take action- - Establish performance specifications, cost and price parameters, market applications and sales estimates - Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) - Manage external marketing partners such as advertising agencies, digital marketing firms, and production companies - Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues - Oversee marketing and advertising activities to ensure consistency with product line strategy - Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research - Anticipate bottlenecks - Brainstorm new and innovative growth strategies - Align the company around the brand's direction, choices and tactics

Gurgaon/Gurugram

Category Head/Brand Manager - Personal care Domain - FMCG 

Category Head/Brand Manager - Personal care Domain - FMCG  ,Job Description for Category Head/Brand Manager - Personal care Domain - FMCG  in Career Genesis in  Gurgaon/Gurugram for (9-13) years of experience. Apply Now!

Job Description for Category Head/Brand Manager - Personal care Domain - FMCG  in Career Genesis in  Gurgaon/Gurugram for (9-13) years of experience. Apply Now!