Category Head - Brand & Digital - Conglomerate

Our client is a multi-billion-dollar conglomerate ranked among India's top business houses,they are into the core sectors of Steel, Energy, Cement and Infrastructure are helping build a new nation. The Group continues to strive for excellence with its strengths, differentiated product mix, state-of-the-art technology, excellence in execution and focus on sustainability.

Role :-

- To build the brand of the organization in the market

- Create a digital awareness of the product and the brand

- Advertise and promote the brand

KRA :-

- Conceptualizing and developing the Brand Identity and the manifestation of the identity in various form across collaterals

- Developing execution plan for thought leadership initiatives, by using a wide range of content in order to build awareness and credibility for business and brand in the market.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Developing Brand architecture and Brand Manual

- Creating of all key collaterals including the corporate brochure and other product literature, amplification of campaigns across markets and media

- Planning and managing digital marketing campaigns, including web, SEO/SEM, email, social media

- Design, build and maintain our social media presence

- Manage and oversee creative outputs inclusive of web promotional materials, selection of creative agencies, creative briefings, graphics, photography, etc. across the business

- Developing ATL plan in regards to business way forward and focus areas

- Continuously observing the Brand Track to suggest timely interventions in markets where the brand is losing traction

- Ideating and generating content for Advertising & Brand Communication

- Undertake and execute all digital promotional activities, Undertaking deep-dive for markets that are identified.

Job Knowledge :-

- Digital Marketing

- Competition Analysis

- Market Analysis

- Brand Promotion

- Vendor Management

Please call at 9106685304