Category Head - Auto

Company: Mahindra Two wheelers

Age Band: 32 – 40 years

Education: BE, MBA(TOP B School)

Experience: 10 – 12 years

Preffered Industries: Auto, FMCG, Durables.

Key Deliverables:

- Brand Activation: Top-line & Bottom-line responsibility for the category & execution of the strategic brand plan (brand strategy, strategic brand pivots, market prioritization & other demand generation activities).

- Brand Innovation: Responsible for innovation on the portfolio, in terms of line extensions / portfolio expansion. Building business models for new products. Lead a cross functional team (comprising of people from R&D, Business Finance, Marketing Research, Purchase, Packaging Development, Quality & Manufacturing).

- Copy Development: Deciding the media strategy & developing copy (rigorously consumer tested) across media (TV, radio, print, POS etc). Work closely with my media planning team in devising the media plan & developing innovative media solutions.

- Marketing Research: Analyzing brand performance thru primary (self initiated MR for testing marketing mix elements & developing consumer understanding thru FGDs & consumer contacts) & secondary data sources (AC Nielsen, IMRB panel data) & basis that develop brand activation plans for demand generation.

- Consumer Understanding: Singularly responsible for building on the existing base of consumer understanding thru consumer contacts & customized marketing research.

- Brand Health Monitoring: Tracking brand health scores & utilizing this information for devising anti-competition / brand activation plans.

- Team Management: Lead a team of brand managers in delivering key result areas.

- Optimum Budget Utilization: Handle marketing budget working with product, sales & external agencies for advertising, media planning, activation and direct marketing support.

Contact at recruitmet@capmax.co.in