Casio - Senior Manager - Offline Sales - North & East

Key Duties & Responsibilities:

To strategies, plan, develop, execute and monitor marketing initiatives across the brand lifecycle to boost market share, adoption and strengthen brand health.

Business Financial Management

- Achieve Business Targets (Primary | Secondary | Tertiary) Achieve Merchandise Sell Through Plan - PSI Plan vs Execution Accuracy

- Achieve Strategic Product Penetration & Contribution - Gshock & Vintage POS Expansion & Contribution%

- Remittance Management as per Schedule | Management of Credit Limit as per Business Plan

Customer Management

- Partner Development & Operations as per Organizational Strategy - Execution of Plan

- NEW SIS & EBO Development, Network Expansion, Alternate Channel development as per Plan

- Maintenance of Consumer Experience at Points of Sale - Execution of VM & CX Plan

- EBO Management - Store Operations, Staff Training, Customer Experience, Store Hygiene, VM, Data Flow

Process Management

- Mid Month & End of Month Business Reviews with Partners & Team - Execution Closure of Meeting Actionable

- PSI Management, Business Analytics

- Visit of Key POS as per Visit Plan - Visit Report & Execution Closure of Actionable Optimization of Partner Schemes & Consumer Offers - Communications, Guideline Adherence, Staff

- Training, Sell through plan achievement, claim closures

People Management

- Training of EBO Staff as per Training Calendar Training of SIS Staff as per Training Calendar

- Development of Regional Team as per Strategic directions

What are we looking for:

Candidate having great exposure in

- General Trade Management [Distributor and Dealer Management] FOFO EBO Management

- Distribution / Channel Expansion Management Regional Key Account Development & Management Remittance Management [AP / AR]

- Business Project Management New business development

Qualification & Experience:

- Must have 12 to 16 years of experience of working either in Fashion & Lifestyle or Consumer Electronics industry.

- Must be a Graduate or MBA

- Preferably from Watch Industry. Should have Hands-On experience of having worked in the North and East India General Trade Market with reputed Watch / Consumer / FMCG / Fashion / Lifestyle Brands

- Should have Proven Track Record of being a Self-Driven Professional

- Excellent People Management Skills, Excellent Communication Skills - Written and Spoken, Excellent Presentation Skills