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18/08 Mohan Joshi
Corporate HR at Casio India

Views:1068 Applications:277 Rec. Actions:Recruiter Actions:3

Casio - Senior Assistant Manager/Deputy Manager - Digital Marketing (4-9 yrs)

Delhi Job Code: 1303045

Senior Assistant Manager/Deputy Manager - Digital Marketing


Performance marketing on E-Com :

1. Make promotional plan & calendar of activities specific to achieve brand objectives using various paid & organic media formats on EC platforms.

2. Set up & optimize paid promotions on EC portals to grow SKU visibility and business.

3. Use new media formats, & update approach with changing market situations.

4. Keep the Casio brand & its SKUs on the TOM and lift SOV vs competition on EC platforms.

Customer Experience :

1. Analyze and improve customer purchase journey on the platform for CIC brands on platforms.

2. Need to enhance the consumer experience on various E-commerce sites and enhance brand visibility to be the leader in the category_A+ Content and Brand store

3. Create positive word of mouth on various Ecom platforms and regularly analyze reviews.

Reporting & Account Management :

1. Consistently review, analyze campaigns & document them in reports.

2. Monthly & Quarterly report creation for performance review. Include CPM and CPC both.

3. Learnings to be documented systematically - A/B tests, new creative performance and so on.

4. Continuously evaluate marketing initiatives & take corrective measures to optimize output.

5. Error-free, timely processing of platform-wise marketing invoices

Consumer behavior :

1. Regularly analyze consumer behavior w.r.t to media, content, future trends and competitior intelligence to improve Ecom marketing & overall business performance on platforms.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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