Casio - Manager - Digital Marketing

Manager- Digital Marketing

Key Duties & Responsibilities:

Online Brand Presence+ Social Media & Community Management:

- Website Traffic: Increase organic and paid website traffic by X% over the previous year.

- Social Media Engagement: Grow social media followers and increase engagement rates on platforms such as Facebook, Instagram, Twitter, and LinkedIn.

- Online Reputation: Monitor and maintain a positive online brand reputation through reviews and ratings

- Social Media ROI: Calculate and report on the return on investment for social media advertising campaigns.

- Community Engagement: Foster an active and engaged online community by tracking metrics such as comments, shares, and user-generated content.

Performance Marketing:

- Conversion Rate Optimization (CRO): Continuously optimize the website and landing pages to improve conversion rates for key actions, such as purchases, downloads, or form submissions.

- Cost per Acquisition (CPA): Manage and reduce the cost per customer acquisition through paid advertising channels.

- Return on Ad Spend (ROAS): Achieve a positive ROAS by optimizing paid advertising campaigns, including Google Ads, Facebook Ads, and others.

- Ad Click-Through Rate (CTR): Increase ad CTR through compelling ad copy and audience targeting.

Analytics and Reporting:

- Data Analysis: Regularly analyze digital marketing data to identify trends, opportunities, and areas for improvement.

- Performance Reports: Generate and present comprehensive monthly or quarterly performance reports to the leadership team, highlighting KPI achievements and proposed improvements.

Budget Management:

- Budget Allocation: Manage the digital marketing budget effectively, allocating resources to channels that demonstrate the highest ROI.

- Cost Control: Ensure that campaigns stay within budget and achieve cost efficiency.

What are we looking for:

Candidate having great exposure in

Marketing: Digital Marketing mix + Analytics

Marketing: Meta Blueprint + Google Adwords + Amazon Ads certification

Qualification & Experience:

- Must have 7 to 12 years of experience with a proven track record of working & leading a team in Digital marketing of a product-focus organization.

- Must be a Graduate or MBA.

- A team manager with exceptional team engaging skills.