Deputy Manager/Manager- Performance Marketing
Key Duties & Responsibilities:
E-Commerce Portal Marketing:- Optimise and manage the Casio brands on ecommerce portals as per the planned product mix and prioritisation.
- Develop customised strategy for different ecommerce portals basis the consumer cohorts,allied product categories and affinity brands in the similar space.
- Prioritise maximising GMV (Gross Merchandising Value) extraction across all product categories
Performance Marketing:- Conversion Rate Optimization (CRO): Continuously optimize the website and landing pages to improve conversion rates for key actions, such as purchases, downloads, or form submissions.
- Cost per Acquisition (CPA): Manage and reduce the cost per customer acquisition through paid advertising channels.
- Return on Ad Spend (ROAS): Achieve a positive ROAS by optimizing paid advertising campaigns, including Google Ads, Facebook Ads, and others.
- Ad Click-Through Rate (CTR): Increase ad CTR through compelling ad copy and audience targeting.
Analytics and Reporting:- Data Analysis: Regularly analyze performance marketing data to identify trends, opportunities, and areas for improvement.
- Performance Reports: Generate and present comprehensive monthly or quarterly performance reports to the leadership team, highlighting KPI achievements and proposed improvements.
Budget Management:- Budget Allocation: Manage the performance marketing budget effectively, allocating resources to channels that demonstrate the highest ROI.
- Cost Control: Ensure that campaigns stay within budget and achieve cost efficiency.
What are we looking for:Candidate having great exposure in:
- Marketing: Digital Marketing mix + Analytics
- Marketing: Meta Blueprint + Google Adwords + Amazon Ads certification
Qualification & Experience:- Must have 7 to 9 years of experience with a proven track record of working & leading a team in Performance Marketing of a product-focus organization.
- Must have completed MBA (Full-time).
- A team manager with exceptional team engaging skills.