Casio - Assistant Manager/Senior Asst Manager - General Trade - Northeast Region

Asst Manager/Sr. Asst Manager- General Trade, Northeast Region

Key Duties & Responsibilities:

Plan and manage channel sales to achieve sale goal as per organisation' strategy:

- Distributor Primary TGT:500 lac, Secondary sales Target:520 lac > Key Dealer TGT:200 lac

- Achieve Merchandise Sell Through Plan - PSI Plan vs Execution

- Achieve Strategic Product Penetration & Contribution - Gshock & Vintage POS Expansion & Contribution%.

- Explore and Extract minimum 10% revenue from B2B / Institutional business

Customer Management:

- Partner Development & Operations as per Organisational Strategy - Execution of Plan

- NEW SIS, EBO Development, Network Expansion as per Plan

- Maintenance of Consumer Experience at Points of Sale - Execution of VM & CX Plan

- Distributor management - business health, compliance to CIC strategy, Appointment of New Partners

Channel Expansion:

Guwahati

- Appointment of new Partner (Distributor) if the existing Partner is not following compliances.

- Appointment of 20 nos of Quality Alternate Channel stores by H1-2024 end in Northeast -East region. Converting Existing MBO to Elite SIS/SIS - 4 nos

- Dealer Development-Upgrading Dealer by Category addition - GSHOCK-10 Dealers, Vintage-5 Dealers > Best SKU Strategy Implementation to be evaluated as per the Secondary sales.

AP, Manipur, Mizoram, Tripura, Assam

- Develop the Territory through Quality Alternate channel/MBO/EBO expansion

- Appointment of 15 nos of Quality Alternate Channel stores by H1-2024 end

- Converting Existing MBO to Elite SIS/SIS Stores - 4 nos

- EBO Expansion- Expansion of 1.nos Casio High Street/Mall EBO in Arunachal Pradesh & 1.nos of CASIO EBO in Manipur

- Dealer Development Upgrading Dealer by Category addition -GSHOCK-10 Dealers, Vintage-5 Dealers > Best SKU Strategy Implementation to be evaluated as per the Secondary sales.

Process Management:

- Mid Month & End of Month Business Reviews with Partners & Team - Execution Closure of Meeting Actionable Visit of Key POS as per

Visit Plan - Visit Report & Execution Closure of Actionable

- Optimisation of Partner Schemes & Consumer Offers - Communications, Guideline Adherence, Staff

- Training, Sell through plan achievement, claim closures

People Management:

- Training of EBO Staff as per Training Calendar

- Training of SIS Staff as per Training Calendar

- Development of Area Team as per Strategic directions

What are we looking for:

Candidate having great exposure in:

- Channel Sales

- Channel Development & Management

- Retail Sales

- Sales Planning

- New Business Development. B2B/ Institutional Business

- Training & Development

Qualification & Experience:

- Must have 8 to 10 years of experience of working in the Northeast market with a reputed consumer brand.

- Must be a Graduate or MBA

- Should have Proven Track Record of being a Self-Driven Professional

- Excellent People Management Skills, Excellent Communication Skills - Written and Spoken, Excellent Presentation Skills

Benefits and perks:

- Annual health check-up & doctor's consultation facility

- Policy to retain female employee after maternity break and maternity leave as per the act.

- Team offsites organized by Casio Recreational Club