At CashKaro, we believe remarkable talent, enthusiasm, and hustle add up to great work. We are looking for a senior leader to join the management team and lead overall Growth and Digital Marketing effort for CashKaro.com. This is a high impact, fast paced role which needs someone with a good understanding of e-commerce marketing, analytics and product. If you are looking for an opportunity in one of India's fastest growing e-commerce startups, this role is for you. Ideal candidate should have the below experience/qualities : - Proven expertise in growth of the Company through various marketing channels(digital/offline) - Proficient in all growth and marketing assets like SEO/ SEM/ Google Adwords/ Alliances / ATL/ BTL/ Activation/ Brand marketing/Content marketing / Affiliate Marketing / Remarketing etc. - Minimum of 5 years of work experience with a focus on online marketing - Successful track record in accelerating customer acquisition, growth plan, improving customer retention and optimizing the user funnel. - Preferable work experience in the E-commerce industry - Ability to deliver strong results - Desire to work in a fast paced start-up environment &amp; immerse in an amazing learning experience - Should have great written and spoken English - Sound knowledge in MS Excel, Google Analytics, CleverTap and other digital tools. Roles and responsibilities of this role would include the below : - Lay a detailed marketing/ growth plan through various acquisition channels. - Devise innovative growth strategies, by developing a deep understanding of our target consumers - Use data and market intelligence to drive acquisition and retention efforts at each stage of the customer life cycle. -Identify new growth opportunities (including new platforms, channels, and advertising and integration opportunities) to acquire new and engaged users. - Work with cross functional team (Product, Tech &amp; Marketing) to establish growth strategies - Create, manage, and experiment with new user acquisition campaigns - Create relevant customer segments, analyze trends and prioritize campaigns - Develop strategic customer acquisition plans to drive profitable growth. - Analyze data to monitor revenue performance and uncover areas for improvement. - Understand the competitor landscape and their growth marketing strategy across paid and organic. - Drive the end-to-end user lifecycle journey through various Acquisition, Engagement and Retention strategies. - Oversee all digital channels of the Company including SEO, SEM, Email, Social Media, Video marketing and other marketing activities. - Oversee all campaigns and devise conversion optimization techniques with our current marketing team. - Take high level brainstormed idea to actual implementation, tracking and analyzing - Impact on Revenue and market share growth: customer life cycle management and building marketing capability and spend Track -and -measure effectiveness. - Creating weekly and monthly marketing plans and budgets for our different channels. - Tracking the success of different online marketing activities. - Contribute to product development on desktop and mobile. - Enhancing the efficiency of our digital marketing activities through marketing automation. - Formulate and direct the overall marketing and communication strategy (online) for all channels, so as to achieve the desired audience reach and targets. - Contribute to customer life cycle management and building marketing capability and spend Track and measure effectiveness. - Work with marketing agencies as and when required

Gurgaon/Gurugram

CashKaro.com - Head - Growth & Marketing  

CashKaro.com - Head - Growth & Marketing   ,Job Description for CashKaro.com - Head - Growth & Marketing   in CashKaro.com in  Gurgaon/Gurugram for (5-10) years of experience. Apply Now!

Job Description for CashKaro.com - Head - Growth & Marketing   in CashKaro.com in  Gurgaon/Gurugram for (5-10) years of experience. Apply Now!