CashKaro.com - Growth Manager - Customer Lifecycle Management

We are looking for self-driven growth professionals to lead Customer Lifecycle Management efforts at CashKaro.com.

An ideal candidate should have:

- Minimum of 3 years of work experience with a focus on growth & retention in a consumer-facing internet based organization, preferably in a startup/e-commerce.

- Successful track record of accelerating customer activation, engagement, improving customer retention, and optimizing the user lifecycle funnel.

- Expertise and significant experience in all gamut of retention marketing channels (Email, SMS, In-app, Push Notifications, WhatsApp, Telegram)

- Experience of designing experiments, A/B tests, multivariate tests with a proven track record of success

- Demonstrated ability to figure out business insights and driving smart decisions through quantitative customer data analysis and qualitative research

- Hands-on experience of at least one of the lifecycle marketing tools like CleverTap/MoEngage/Gamooga/WebEngage, and other digital tools.

Roles and responsibilities:

- Setup & drive the end-to-end user lifecycle journey through various Engagement and Retention strategies

- Dive deep into customer data to gain a better understanding of user behavior and generate insights for Onboarding, Activation, Acceleration, Retention, and Resurrection campaigns

- Find growth opportunities, plan and conduct growth-related experiments & analyze key metrics for tracking the effectiveness of such experiments.

- Setup automated journey-based campaigns to plug funnel drop-offs

- Creating weekly and monthly marketing plans and budgets for our different channels.

- Formulate and direct the overall marketing and communication strategy (online) for all retention channels.

- Work with marketing agencies as and when required