CashKaro.com - Facebook Ads & Digital Marketing Expert

About CashKaro.com

CashKaro.com is India's largest Cashback & Coupons site and as widely cited in the media, one of the hottest start-ups to watch out for in Asia! It is an investor funded business, backed by UK investors who have seen the Cashback model do so well abroad. CashKaro.com is the most frequently featured Cashback & Coupons site in the media - almost every day we are in Economic Times, Times of India, Business world & so on.

We work with 500+ sites like Amazon, Snapdeal and when you visit any of these sites via us you get extra Cashback on your purchase. Plus free coupons, thereby making CashKaro.com the cheapest way to shop online.

JOB ROLE

We are looking for an experienced digital marketing & analytics professional, who will implement all paid campaigns for CashKaro on social media. Running Facebook ads, optimising campaigns and analysing traffic from the same would be a key part of this job. These initiatives will need to reflect in visitor traffic to our site and successful conversion from visitor to buyer. The position represents an excellent opportunity for an individual with strong analytical abilities to work in a fast paced entrepreneurial set-up in an ever growing E-commerce field.

Specific Job Responsibilities

Facebook Ads Expert

Must Have

1. Complete hands on understanding of Facebook advertising and Power Editor

2. Strong understanding of the Interests & behavioural targeting, Custom audience, Remarketing and various pricing and reach models on Facebook (CPC Model).

3. Implementation, Optimization and monitoring of Social media campaigns on daily basis.

4. A/B testing across ad copies, bids, type of ads, creatives etc.

5. Strong understanding of campaign creation for new products/product categories from scratch.

6. Good understanding of various features and strategies used to do bid optimizations at Behaviours/Interests/Audience targeting level.

7. Strong Analytical and number crunching skills with good knowledge of MS Excel.

8. Good understanding of Google Analytics and ability to analyse traffic funnels.

9. Keen interest in Digital marketing and analytics.

Good to Have

Knowledge of Statistics and Analysis tools like SPSS/R etc.

Knowledge of other advertising platforms like LinkedIn/Twitter etc.

Knowledge of HTML, Photoshop, Webengage & retargetting softwares

Desired Skills and Experience:

- Organized & Detail-Oriented: Ideal candidate would be required to work on and implement large-scale campaigns and their full-scale optimization on regular basis, well within deadlines.

- Excellent quantitative skills: Ability to analyse performance and optimize campaigns for ROI independently.

- Knowledge-seeker: Incumbent should be able to keep himself/herself up to date with new features and opportunities in Digital Marketing.

- Quick learner: Should be able to quickly understand new features/technology and implement the same.

- Team player & Ownership: Should be a team-player with strong sense of ownership of the responsibilities assigned.

- Strong academic credentials: M.B.A / B.Tech. / B.Sc. / B.A. - Maths/Statistics, Quantitative background preferred.

- 2+ years of relevant experience

- Good communication skills MUST be able to write effective ad copies.

- Experience in Online Marketing for e-commerce portals