CashKaro - Customer Retention & Lifecycle Management Role

Customer Retention & Lifecycle Management

Did you know? We are a certified Great Place to Work organization!!!

Key Responsibilities :

Responsible for owning retention of user cohorts, minimizing churn and improving LTV :

The core ownerships areas will be :

a. Strategy : Work with team to determine a clear strategy for user Retention and lifecycle management

b. Creative + Messaging : Work with creative team to design the messaging, content and creative angle for the engagement and revenue boosting campaigns

c. Lifecycle Management : Work with teams to determine user lifecycle and take concrete steps for plugging the gaps - own Activation, Retention, Revenue and Referrals

d. Execution : Should be hands-on in setting up campaigns and experiments, landing pages, emails etc.

e. Monitoring on campaign impact : Daily monitoring and optimizing of the campaigns ; win an inch everyday attitude

f. Data obsession : Review the data daily to determine next course of action

g. Scale : Build for scale

Desired Skills & Experience :

Experience : 2 to 5 years of relevant experience.

Communication :

- Excellent written & verbal communication skills in English

- Can effectively express his/her thoughts

- Great people skills

Job consistency : Must NOT have any job stint less than 1 year

- Should be comfortable with tools like

- Clevertap or MoEngage

- Email Marketing

- SMS Marketing