CashFlo - Manager - Search Engine Optimization

SEO Manager

$100 Billion+ of capital is locked as receivables on balance sheets of companies in India. It typically takes avg. 70 days for a business to get paid, and it's increasing 5% every year. Formal funding options are limited, and cover < 5% of the addressable market.

Existing players are looking to solve this credit gap by improving reach of the formal financial system which a slow and steady process. We are taking a differentiated approach and attacking the problem at its core - unlocking this trapped capital within the supply chain itself and reducing the dependence of small businesses on bank loans.

We are creating an India-specific solution by developing a first-of-its-kind Invoice Discounting

Exchange for MSMEs to get access to collateral free, on-demand and instant funding, with a long-term strategy of building a B2B lending & B2B commerce ecosystem within Supply Chains leveraging our data infrastructure and financier network. Globally, companies in this space have witnessed tremendous success over the past decade doing $ Billion+ disbursements weekly.

- You will join our core team that currently consists of ex-BCG / ISB / IIM alumni with a team of industry veterans serving on the advisory board. We are backed by SAIF Partners and current/ exSenior Partners at BCG, McKinsey & Bain & Co.

- We share our lineage with HCS, a 25 year old investment bank and a registered NBFC. We are a team of passionate problem solvers and we're building a technology company with a strong product innovation mindset.

- Less than a year into operations, we're already one of the fastest growing invoice discounting marketplaces, with 100% month-on-month and a target of Rs. 10,000 Crores of disbursement over next 2 years.

- We are looking for someone who loves a challenge, is ambitious, super tenacious and persistent.

- S/he is a self-starter, thrives in a dynamic, small start-up environment, has a knack for understanding customer needs, and is result-oriented. If you check these boxes - we want to talk to you!

Responsibilities :

- Plan and execute Search traffic strategy for the company - both paid and organic

- Constantly check search terms, rankings and analytics to monitor performance of website and do necessary changes for improvement

- Collaboration with website developers to make the website more and more SEO friendly.

- Run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising

- Employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance

- Drive targeted and loyal traffic to a website by community building

- Use social media to distribute content and encourage more external sites to link to your content - giving you more authority

- Develop and integrate content marketing strategies

- Monitor the algorithms set by the search engines to keep up to date with changes.

- Run display and other paid ads on Google, Facebook and other platforms as and when needed.

Requirements and skills :

- A genuine interest in SEO and/or digital marketing

- Evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms

- A commitment to keeping your technical skills and knowledge up to date

- An inquisitive mind which drives you to understand Google's algorithms and predict what changes might be coming

- A good understanding of search engines

- An ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns

- A good understanding and hands on experience of advertising platforms.

- Strong analytical skills for understanding ranking algorithms

- Excellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders in an organization

- An understanding of, or experience of, HTML coding, and preferably JavaScript and PHP

- Some experience and knowledge of web hosting