CashFlo - Lead - Demand Generation

Lead - Demand Generation

Introduction:

- Starting in 1998, Google re-defined the Internet landscape by owning the Search Layer and building a monster business on top of that.

- Over 20 years later, CashFlo is revolutionizing how SMEs do business today by owning the transaction layer between businesses. And it will change business banking and B2B trade forever.

- Our vision is to be the biggest catalyst for SME business growth by creating India's largest neo-banking platform for SMEs. Founded by ex-BCG and ISB / IIM alumni, and backed by Elevation Capital (previously SAIF Partners) and General Catalyst, CashFlo's award-winning flagship product helps streamline B2B payments and embeds credit in a seamless way for SMEs, creating a win-win for buyers and sellers.

- Our founding team consists of ex-BCG, ISB / IIM alumni with a team of industry leaders serving on the advisory board. We bring to the table deep insights in the SME lending space, based on 100+ years of combined experience in Financial Services & Technology. We are a team of passionate problem solvers and big thinkers and are looking for like-minded people to join our team.

- We are looking for someone who loves a challenge, is ambitious, super tenacious and persistent. S/he is a self-starter, thrives in a dynamic start-up environment, has a knack for understanding customer needs, and loves to get sh-t done! If you check these boxes - we want to talk to you!

What you will be responsible for:

- Developing and executing short- and long-term multi-channel campaigns to drive leads and the sales pipeline.

- Leading A/B testing strategies and execution across all channels.

- Monitoring and optimizing digital campaigns and programs.

- Developing customer personas and knowing their buying preferences.

- Knowing the company's brand and products inside and out

- Assisting in content development to target consumers throughout the customer lifecycle

- Identifying new markets and advertising tactics to encourage business growth

- Measuring and analyzing campaign and marketing success

- Delivering performance reports to leadership and departments you partner with.

Our Ideal candidate will be:

- 4+ years of experience, preferably demand or lead generation for a SaaS company

- Prior experience with marketing automation tools and CRM systems (Pardot, Marketo, Salesforce)

- Familiarity with conversational marketing tools like Drift

- Ability to work with ambiguity and navigate complex situations

- Thrive working in a fast-paced, energetic environment

- Sense of ownership and desire to lean in

- Extreme level attention to detail

- Effective verbal and written communication skills

- Ability to prioritize and manage time effectively.

What's in it for me:

- Gain exposure to the Fintech space - one of the largest and fastest growing markets in India and globally

- Shape India's B2B Payments landscape & be directly responsible for driving company's success

- Join a high performance, dynamic and collaborative work environment that throws new challenges on a daily basis

- Fast track your career with trainings, mentoring, growth opportunities on both IC and management track

- Work-life balance and fun team events.