Cars24.com - Deputy Manager - Offline Marketing

This is a rare opportunity to be part of a leading player in the industry, to utilize your campaign delivery, and become a reliable and integral part to the team. As Offline Marketing Manager, working collaboratively with the wider marketing team, your responsibilities will include, but not be limited to:

What you'll do

- Devise and deliver offline marketing campaigns, aligned with the new marketing strategy and brand image.

- Offer actionable marketing plans and reliable improvements or changes for marketing activity.

- Execute competitor analysis and report on the results of marketing campaigns.

- Work with offline agencies to develop strategy, media planning, and execution of freshly offline campaigns to increase customer growth and brand awareness across all offline marketing channels.

- Optimize campaigns and leverage media agencies to support company goals

- Use an analytical approach to review results during and after the campaign period.

- Analytics and Reporting - Maintain the daily, weekly, and monthly analytics and reporting for the different offline marketing channels.

- Creative Development and Optimization- Manage creative assets and support the company's business objectives

- Monitor market trends, research consumer markets and competitors- activities

What you'll need

- 3+ years of experience, ideally in e-commerce.

- Execute campaigns after aligning internally via agencies.

- Excellent understanding of the full marketing mix

- Creative mind

- Data-driven thinking and an affinity for numbers

- A strong communicator - You'll be asked to identify and communicate the risks and opportunities for the channels and manage the day-to-day relationship with the different media agencies.

- Strong understanding of customer acquisition channels, offline and digital.

- Able to work in a constantly changing start-up environment.

- Up-to-date with latest trends and marketing best practices

- Degree in marketing or a related field

- Should have the ability to work independently, while also able to build strong internal relationships.