Cars24 - Growth Program Manager

Objective: To help build a strong top of funnel for the regions by identifying and developing different sources of lead generation thereby resulting in inspections and procurement growth.

Roles & Responsibilities:

- Identify, prioritize, and advance opportunities that drive growth of lead acquisition and retention.

- Assist to develop strategic and business plans and road maps for growth

- Mapping competitive landscape.

- Maintain current knowledge of developments, trends, competitive environment.

- Identify, recommend, negotiate, structure and manage strategic projects of potential for achieving business targets.

- Research and strategic insights

- Work with business regional teams, evaluate and conduct complex financial and risk analyses of business opportunities.

- Own, develop, and deploy an innovation and communications roadmap that will drive consumer acquisition, engagement, and equity.

- Deliver on revenue targets (co-owned with the head of growth)

- Identify new acquisition channels by conducting in-depth primary and secondary research and assist sales for the deal closure.

- Work closely with cross-functional teams (product, finance & delivery) to pilot, build & scale lending programs in a sustainable manner. Own, set up, and track output metrics for each program (Disbursals, Adoption, ROI).

- Identifying the target segments, getting the messaging and design templates/assets prepared for all relevant touch points, setting up the campaigns and conducting the post-campaign analysis.

Preferred Experience/ skill set:

- Demonstrable track record of growth initiatives / market development / customer acquisition.

- Proven project management expertise .

- Effective and efficient problem solving and analytical skills

- Commercial and financial acumen and attention to detail.

- Effective presentation skills.

- Ability to conduct market, industry, and company research.

- Must be able to work in a dynamic, fast changing environment.

- Must demonstrate maturity, high integrity, energy and team spirit.

- Proactive and no hesitation in trying new pilots with an eye for detail

Potential Channels:

- Referral Channels - UCD / NCD / Employees/ Freelancers Referral

- DSAs - Call Centres, Insurance Agencies

- GS Yards

- Garages, Service centres, Tyre Shops etc.

- Partnerships with different aggregators

- Malls , Societies , mela activities.