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27/11 Shawn Crasta
Senior Consultant at Carpediem

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Carpediem - Brand Architect (4-8 yrs)

Bangalore Job Code: 769208

- Carpediem, since its inception 18 years ago, has built a consulting powerhouse in Brand Management & Experience Design, Strategic HR, and -Employer Branding. Carpediem has partnered with over 100 clients in the course of its journey. To name a notable few - Hindustan Unilever Limited, Accenture, Tata Motors, Murugappa Group, Honeywell, Texas Instruments, USL, SAB Miller, Allergan, and Peepul Capital.

- Carpediem is also a pioneer in the 'domain expert subscription services' space with webCHRO - an interactive digital platform for HR advisory and content.

- Through the years, we have nurtured young professionals who have learnt the ropes, made significant contributions; some have moved on to build global careers. Ours is a collaborative environment - we have no set hierarchy, and every voice is expressed and heard.

Role :

Carpediem is looking for someone who can nurture brands across a spectrum, from start-ups and SME's to established businesses. The role involves overall planning, developing, and executing marketing activities toward enhancing brand stature and performance.

Responsibilities:

- Develop brand identity, create marketing strategies and execute them

- Design distinct and memorable customer experiences, so brands are differentiated and enjoy strong advocacy

- Create a brand focus within the companies we work with, facilitate organizational changes that deliver on the brand promise, and support market activation

- Provide insight to clients to better understand market trends, consumer behaviour and measure the impact of marketing initiatives

- Manage an ecosystem of creative agencies, digital firms, event companies and the like

Prior experience :

A post-graduate/graduate with 4-8 years of work experience, of which at least two years is in branding & marketing in a B2B or B2C environment. Account managers in advertising agencies, involved in planning and activation, are suitable comparators for this role.

Candidate Attributes :

- Is self-driven

- Is imaginative

- Has high technology orientation

- Can influence without authority

- Has strong execution skills; is comfortable multitasking

The role is Bangalore-based.

Women-friendly workplace:

Maternity and Paternity Benefits

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