Carnot Technologies - Senior Manager - Content Marketing

Carnot is an Agri technology startup by IIT Bombay Alumni. We've raised Series B from Mahindra and are incubated by Qualcomm.

We have two product lines: Simha Telematics & KrishE Suite of apps. Our vision is to build an agri ecosystem that help farmers with everything from crop planning to harvest.

Simha is one of the world's largest IOT platform for agriculture telematics. It's powered by AI, 5 patents and has over 20K tractors & 2Mn area serviced. It helps rental tractor owners get up to 30% more income by acting like a 'meter for the tractor' helping bill for rental service efficiently. KrishE suite of apps are help farmers get the best scientific advisory for their crops including AI disease diagnosis, fertilizer and pesticide prescriptions and also helps with accounting. We already have over 1M downloads across the 3 apps - KrishE, KrishE Rental, KrishE Nidaan

Role Background:

We've seen that our customers engage heavily with content. It's one of the best hooks to drive engagement and retention in the app. We want to invest heavily in both curation of content and creation of relevant content for farmers that can help them gain more knowledge about their area of interest.

Roles & Responsibilities:

- You will own the end-to-end content strategy and roadmap for youtube, facebook and in app properties. All the content will be in regional languages with focus on Hindi & Marathi

- You will have a team of creatives to create the content in video and text and will beexpected to pitch in creation of content as well

- You will work closely with farmers, immerse yourself into their life to understand what content excites them, what are their key problems and motivations to make the most engaging content possible

- You will talk to industry partners, Agricultural Universities, media houses and organizations to source content and explore partnership to drive content creation

Qualifications Required:

- 3-5 years of experience in content creation either as a team lead or a key contributor

- Social media savvy, know the ins and outs of content marketing on Youtube and Facebook (eg: experience of running a youtube channel with 10K+ subs or FB page with 50K likes)

- Rural roots and good understanding of the social fabric in rural IndiaWell versed with Hindi and Marathi, Agri background preferred

Culture:

- Revenue trumps all. We believe in generating revenue and not just valuation

- We deeply care about the impact we have on our customers lives

- We are hands on. Something needs to be done, we do it. No position or title matters

- We make mistakes but we accept, learn and move on

- We have fun along the way. Afterall, what's the point if it isn't fun?