Carmesi - Manager - Digital Marketing

About the company:

Carmesi, India's first brand of premium, all-natural sanitary pads, offers a complete period-care solution for the modern woman of today. Carmesi pads are created with nature's finest ingredients albeit being 100% tree-free. The brand's mission is to promote healthy menstrual-hygiene and they take immense pride in their policy of complete transparency. Carmesi also aims to educate women and help them make informed decisions about menstrual-care and what they expose their bodies to. Along with providing a healthy alternative to the conventional synthetic products available in the market, the brand also offers an exceptional, holistic experience that empowers women to take pride in their menstruating bodies.

Role :

We are looking for an experienced, performance and result-oriented marketer to lead the overall digital marketing strategy for an e-commerce brand of premium sanitary pads. The candidate needs to have a very in-depth knowledge of various digital marketing channels, and will be responsible for customer acquisition. Strong data analysis, and detailed and relevant insights in digital marketing are important skills the candidate should possess.

The objective will be to completely own and drive customer acquisition through a mix of free and paid channels including search, display, social, content and other media. The acquisition strategy will be completely defined and owned by the individual, who will be responsible for optimizing marketing budgets, scaling existing channels, and piloting new channels to acquire customers in the most effective manner.

Responsibilities :

- Define the digital marketing strategy and drive acquisitions to acquire new customers and retain the existing customers

- Handle Paid promotions, Google Adwords & Facebook/Instagram adverts optimizing them for maximum ROI

- Be responsible and own performance metrics, including tracking efficiencies of the marketing spend across channels including SEO, SEM, Facebook, SMS, Email, affiliates, content marketing, and optimize to achieve business goals and give best possible results

- Be experimental in approach and explore new channels to drive traffic and acquisition

- Work closely with internal teams/agencies to improve channel metrics & conversion rates

- Build effective and relevant customer profiles for future marketing campaigns

- Continually experiment with new ad copies, creatives & landing pages to optimise for conversion

- Create weekly tracking reports to analyse performance and progress towards goals

Requirements : 

- 5-8 years of relevant work experience, preferably in an e-commerce company

- Experience in leading and managing SEO/SEM, display advertising campaigns, marketing database, email, and social media advertising campaigns

- Deep understanding of popular online channels and forums

- Should showcase strong analytical skills and a data-driven approach to campaigns

- Strong communication skills & great design sense to manage content development

- Working knowledge of HTML, CSS and Javascript will be a plus, not mandatory

- A self-starter - never hesitates to roll up your sleeves and take on something hands-on

Salary Offered : 8-12 LPA