Cargill - National Trade Marketing Manager - IIM/ISB/MDI/FMS

Job Description :

Job Title : National Trade Marketing Manager

Job Purpose and Impact : The National Trade Marketing Manager will leads the IBP process for the portfolio of brands in sales by owning the trade, channel development programs while driving commercial excellence. In this role, you will lead the planning and delivery of sales volumes across channels, geographies and work towards increasing market share and distribution of portfolio across categories.

Key Accountabilities :

- Collaborate with category marketing teams to execute the brandwise, statewise and seedwise volume plans

- Lead concept and launch of local exhibitions, trade fairs, events and local conferences for all species in retail.

- Influence field sales leadership to align to Brand / Channel strategy

- Develop impactful promotional concepts and mechanisms for customers and consumers in collaboration with other teams.

- Provide relevant information to measure performance and impact of all short and long term promotional activities.

- Responsible to ensure ROI of various activations in the BTL activations space

Other duties as assigned

Qualifications :

MINIMUM QUALIFICATIONS :

- MBA from top Tier B-School or related field

- Minimum ten years of directly related work experience with five years in general trade sales only

- Other minimum qualifications may apply

PREFERRED QUALIFICATIONS :

- Knowledge of current trade marketing trends, preferably in consumer markets and with promotional mechanism relevant to different customer groups

- Demonstrated experience in branding and communication activities

- Proven experience in trade marketing activities

- Minimum three years of field leadership (ASM GT sales) + two years of Regional /National Trade Marketing role experience

- Should be from FMCG background or related industry

- Minimum 5 years of GT sales required experience and overall, 10 years

- Minimum three years of field leadership (ASM GT sales) experience

- Should be comfortable in travelling