CareerNinja - Product Marketing Manager

About Us:

CareerNinja is a personalised learning platform, that leverages AI to create customised learning environments for a learner based on their goal and background.

It curates the right content, connects to the right industry mentors & job opportunities to enable youth to learn in an experiential manner, achieve their next career goal.

We are ultimately working to productise learning, career goal achievement so as to make the same accessible to anyone at mass-global scale.

Our product is already used by thousands of people today. We are looking for the person who can drive that to hundreds of thousands and ultimately millions. You will open up the funnel, drive growth loops, build flywheels, ensure great adoption and seamless sales systems to drive our growth. You will be in the driving seat of ensuring effective marketing strategies and plans to communicate the features and benefits of our product to customers.

You will handle market research on current trending products, drive product innovation, influence pricing, guide sales teams and develop messaging & market positioning around products.

Responsibilities:

1. Generate new product ideas based on first principles, the state-of-the-art, and macro trends

2. Discover and define business cases for new market opportunities

3. Participate in market and user research to identify new product features, trends and opportunities that will drive our business growth and transformation

4. Own performance of & drive our conversion funnel from registration and onboarding to early retention, payment and growth loops like referrals

5. Ideate and implement high-leverage user growth experiments focused around building growth loops and driving our flywheel

6. Monitor cohort performance from channels and campaigns, conduct research and use it to understand user needs, identify key improvement areas, product & process iterations for driving sales & user growth

7. Improve sales systems & processes & drive sales teams, ensuring complete alignment

8. Work closely with sales and support team to build & optimize go-to-market strategy on lead conversion, upsells, reactivation and referrals & drive its operations

9. Grow, optimise, and monetise consumer products, delivering growth-focused KPIs through unpaid acquisition strategies

Qualifications:

You are right for this role if you can think of a 100 ways to take a product to market & but also prioritise 3 & roll up your shelves to drive them.

Further, if you have real history driving growth loops, strong user adoption and great sales. If you don- t, you could yet be right if you can drive sales teams, understand growth flywheels, are itching to build one and think your current role in marketing is really restrictive.

You should love data, be both analytical & creative at the same time and should enjoy high-leverage experiments & rolling up your sleeves to get things done.

1.Atleast 2+ years of experience in high-performance product, performance or growth marketing roles

2. If not, then cross functional experience across performance marketing, SEO & sales is a must with additional experience/exposure in product & a program management

3. Experience driving growth strategy, sales operations and owning product that immediately drives the company's business objectives, growth and P/L

4. Strong experience with optimizing conversion funnels and organic growthl loops and working closely with design, marketing and engineering to implement high-leverage experiments

5. Strong track record of hitting weekly and monthly targets.

6. Good judgment and strong thought partner for head of product and founders

7. Strong understanding of growth models, strategies and tactics, including acquisition, activation, retention (engagement and stickiness) and virality

8. Experience conducting user research and developing strong user understanding via many methods

Why Work With Us:

Being an education organisation, we take your growth seriously. Working with us could be your best decision if you're looking for learning, wide exposure & looking to be in the driving seat of what you do. You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (everyone under 28) work environment.

Work from home (even without Covid), flexible work, free snacks, etc are just a regular part of our work life.