CareerLabs - Brand Marketing Manager

ABOUT CAREERLABS

- CareerLabs is the go-to place for all the career needs of students and young professionals!

- We are building India's 1st Profile Building Platform to help college students achieve their goals, be it higher studies or placements. We help students discover their full potential as they prepare for a life beyond college.

- We have a proven track record of helping students craft their dream career journeys.

- We offer a wide range of preparatory programs for National & International entrance exams. Also, we specialize in providing elite Admissions Consulting Services for those seeking admissions to Graduate & Business Schools both in India and abroad.

- The Team is led by ex-leadership team of BYJU- S and alumni of ISB, IIM Bangalore, University of Michigan amongst others. For more information, visit www.thecareerlabs.com

ROLE DESCRIPTION:

- A brand needs a guardian who looks over it and nurtures it to greater heights. The entire team at CareerLabs are the guardians, but as a Brand Marketing Manager, you will be the Champion.

- The role involves nurturing the brand in all channels of communication and outreach including Ground channels, Digital channels and partnerships. You will get a unique ability to grow a brand from its initial stage to a unicorn stage.

RESPONSIBILITIES :

Brand Guardian:

- Setting up Brand guidelines and uphold the same

- Full Management & Growth of Brand Assets

- Website

- Social Media Handles

- Owner for Organic Outreach Initiatives / Campaigns

- Email Marketing

- SMS Marketing

- SEO Management

- Content Management & Guardian

- Manage Content Team and its output related to marketing efforts

- Design Management & Design Guardian

- Manage Design Team and its output related to marketing efforts

- Optional: Manage Paid Campaigns

- Preferable if you can Strategize and handle the SEM and SMM Campaign Performance

REQUIRED SKILLS & PARAMETERS :

- MBA in Marketing

- 5+ Years of experience in brand marketing and direct marketing experience

- Team management / stakeholder management experience

- Vendor / Partner management experience

- Exceptional communication skills, both written & verbal

- Hands on experience in present and past across all functions mentioned in responsibilities

- A Vision for a Brand evolution and zeal to hold its path as a Champion

GOOD TO HAVE:

- Ability to multi-task within deadlines

- Good Collaboration skills and ability to work with a cross-functional team

- Working experience with Founding team members in earlier

- Public Relations management experience

EXPERIENCE WITH TOOLS & ANALYSIS:

- Google Analytics

- Social Media Analytics

- Email Campaign Management Tools like Mailchimp, LeadSquared etc.

- Keyword Research Tools & Marketing Analytics Tools

- Design Tools like Canva, Adobe Suite etc.

- Marketing Tools & Analytics like SEMRush etc.