Career Ninja - Growth Marketer

Your Role:

We are looking for a growth marketer who thrives in & creates fast moving environments. You will work closely with the founder & cross functional teams to own our complete inorganic marketing strategy so as to help millions learn new skills & build better careers.

About Us:

CareerNinja is a vc-funded, fast growing EdTech venture that is building the worlds largest personalized digital university. We curate the right content, provide live expert mentorship & connect to top employers to help youth achieve their career goals. Alongside our partners like Canva, we have 50,000+ learners across 100+ courses with an average rating of 4.8/5. Join our mission to make high quality learning available at a mass-affordable scale globally.

Responsibilities-

- Develop and execute the growth plan in conjunction with the founder

- Own and execute complete inorganic marketing & campaigns including performance marketing and growth hacks so as to drive increased ROI.

- Own performance of & drive the entire user journey & conversion funnel from registration and onboarding to early retention, remarketing payment and growth loops like referrals

- Monitor cohort performance from channels and campaigns, conduct user & market research to identify key improvement areas, new features and product & process iterations for driving user & revenue growth

- Work closely with sales, product and support team to build & optimize go-to-market strategy for lead conversion, upsells, reactivation and referrals & drive its operations.

Must Have:

- 3+ years of experience with a proven track record of driving user growth through effective marketing campaigns or growth hacks across different channels(not necessarily Facebook & Google).

- At Least 2+ years of experience in high-performance product or growth marketing roles

- 2+ years of hands-on experience working on multiple digital advertising platforms (with expertise in Facebook and Google)

- 2+ years on marketing & advertising analytics tools like/similar to Google Analytics

- Strong experience with optimizing conversion funnels and growth loops and working closely with design, content, marketing and engineering to implement high-leverage experiments

Good to Have:

Relevant industry/Start-up/Edu-tech experience in a similar role

Proven experience of handling multiple paid campaigns on (Search, Facebook, Affiliates, Influencers, etc.)

Exposure of other aspects of the marketing functions like social, brand, market research, pricing, etc

Cross functional experience across performance marketing, SEO & sales is a must with additional experience/exposure in product & program management

A high level of comfort with data and strong analytical skills

Why Work With Us:

We take growth and learning seriously. Working with us could be your best decision if you're looking to jump five steps ahead in 5x the amount of time.

We offer exciting growth opportunities, cross functional learning & ownership. We also offer the chance to work on an exciting product, the opportunity to witness the growth of an early stage start up and be a part of it!

You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (mostly under 30) work environment.

Work from home (even without Covid), flexible work, free drinks & snacks, off-sites etc are just a regular part of our work life.