Career Anna - Business Manager

The role will entail:

1. Understanding business strategy and developing the monthly marketing plan to:

a. Acquire end customers which will dominantly be online, mobile and on social media; and via offline marketing initiatives and collaborations

b. Acquire educators which will be through micro-marketing

c. Devising and executing sales strategy for Indian, South East Asian and African countries

2. Strategizing customer acquisition and retention:

a. Analysing and interpreting behaviours and patterns that help acquire customers at low cost and more likely to be retained by the company.

b. Creating the strategy for nurturing our leads through a mix of helpful content and other calls-to-action.

c. Finding new approaches to lead nurturing, including but not limited to channels like email, social media, blogging, and events.

d. Creating and implementing new projects and creative ideas that help improve customer conversion rates.

e. Establishing closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

f. Strategizing, Leading and driving business through B2B Collaborations

3. Managing all digital properties of the company - Website, Blog, Social Media Properties, etc.,

4. Building a culture of result driven marketing - therefore high focus on analytics, metrics and management of budgets.

About Career Anna:

We are a curated learning platform with the sole focus on delivering training that is outcome-centric. And in our endeavour, content plays a key role. Thus, we partner with global experts and professionals to help us build the most industry relevant and latest content that is in alignment with what the industry needs.

With self paced video based learning programmes, we offer anytime, anywhere learning to professionals who are hamstrung for time.

Our courses, their benefits and outcomes resonate with everyone who is looking to have a successful career in the digital economy of today.

Unlike many others who just push to the customers what they may create, we work closely with industry, keep a close track of demand pattern for skills and job opportunities, and keep launching the most relevant and needed courses from time to time which would boost the chances of individuals to learn and grow - be it the high demand test prep programmes, or skill up and re skill programmes.

We today have more than 160+ courses and around 100 active educators on the platform. We are a cash positive company with backing from reputed angel investors.