CarDekho.com - SEM/Paid Search Analyst

The PPC / Paid Search Analyst is responsible for administering and helping to manage Pay Per Click media strategies for in-house campaigns.

Key Functional Areas of Responsibility:

- Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms.

- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

- Manage and maintain updates for large keyword lists.

- Provide creative copy suggestions and graphical ad templates.

- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with business goals.

- Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Keep pace with search engine and PPC industry trends and developments.

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to business goals.

- Monitor and evaluate search results and search performance across the major search channels.

- Communication to team and management on project development, timelines, and results.

- Work closely with the other team members to meet end goals.

Professional Competencies:

- Passion for Search and Internet marketing.

- Outstanding ability to think creatively, and identify and resolve problems.

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

- Ability to clearly and effectively articulate thoughts and points.

- Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving business goals.

- High levels of integrity, autonomy, and self-motivation.

- Excellent analytical, organizational, project management and time management skills.

Professional Skills & Qualifications:

- Experience in Search Engine Marketing (SEM) and Paid Search (PPC).

- Proficiency in MS Excel, PowerPoint, and Word.

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

- Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).

- AdWords / Bing certification a plus.

- Work Exp: 2-3 Years

Job Location: Gurgaon

About us : GirnarSoft, an ISO 9001 certified company, is a business value focused IT company working on offshore products and outsourced software development.

We have our market Leading Brand - Cardekho- which is ranked as #1 Auto portal in India with the other associated brands - Bikedekho-, - Pricedekho-, - Gaadi.com-, - Collegedekho-, and - Tyredekho- vying to enviously position themselves as well.

GirnarSoft has raised USD 50 Million with funding led by Hillhouse Capital with participation from Tybourne Capital and Sequoia Capital. Mr. Ratan Tata has also invested in us in his personal capacity. Our growth story has also been endorsed by HDFC bank.

In the last 7 years Girnarsoft has carved a niche in its business field, and is valued over $300+ Mn Dollars

We have ambitious growth plans: our vision is to be a Multi-Billion $ company by 2021, and are looking for astute professionals like you to lead us on to our success.

Girnarsoft is the brainchild of 2 IIT Engineer brothers, Mr. Amit Jain (CEO and Co-Founder) and Mr. Anurag Jain (COO and Co-Founder)

We are today a strength of 1400: with our determined growth plans our strength will almost double in the next year

Our management has a string of professionals from IITs, IIMs, XLRI, ISB and so on, with experience in top companies, both MNCs and Indian giants.

Salary Range: 5 - 12 LPA