Cardekho - Head - Search Engine Optimization (10-18 yrs)
Head SEO :: Cardekho :: Gurugram
- As an SEO specialist you'll identify strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines.
- By generating more leads for the business you'll open up new opportunities for driving growth and profit.
1. Optimizing copy and landing pages for search engine optimization
2. Performing ongoing keyword research including discovery and expansion of keyword opportunities
3. Researching and implementing content recommendations for organic SEO success
4. Run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising
5. Make technical recommendations to developers
6. Constantly check search terms, rankings, and analytics to monitor performance of client websites and make recommendations for improvement
7. Engage with other businesses (affiliates) over link-building opportunities
8. Research and analyze competitor advertising links
9. Develop and implement link building strategy
10. Work with the development team to ensure SEO best practices are properly implemented on newly developed code
11. Work with editorial and marketing teams to drive SEO in content creation and content programming
12. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
13. Use social media to distribute content and encourage more external sites to link to your content, giving you more authority
14. Develop and integrate content marketing strategies
15. Monitor the algorithms set by the search engines to keep up to date with changes.