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25 Jan 2023

25/01 Ekta Juneja
Manager at Cardekho Posted in
Sales & Marketing Jobs

25 Jan 2023; Job Code: 1211541; Location: Gurgaon/Gurugram

Views:121 Applications:30 Rec. Actions:Recruiter Actions:0

Cardekho - Head - Search Engine Optimization (10-18 yrs)

Gurgaon/Gurugram Job Code: 1211541

Head SEO :: Cardekho :: Gurugram

- As an SEO specialist you'll identify strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines.

- By generating more leads for the business you'll open up new opportunities for driving growth and profit.

Responsibilities:

1. Optimizing copy and landing pages for search engine optimization

2. Performing ongoing keyword research including discovery and expansion of keyword opportunities

3. Researching and implementing content recommendations for organic SEO success

4. Run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising

5. Make technical recommendations to developers

6. Constantly check search terms, rankings, and analytics to monitor performance of client websites and make recommendations for improvement

7. Engage with other businesses (affiliates) over link-building opportunities

8. Research and analyze competitor advertising links

9. Develop and implement link building strategy

10. Work with the development team to ensure SEO best practices are properly implemented on newly developed code

11. Work with editorial and marketing teams to drive SEO in content creation and content programming

12. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

13. Use social media to distribute content and encourage more external sites to link to your content, giving you more authority

14. Develop and integrate content marketing strategies

15. Monitor the algorithms set by the search engines to keep up to date with changes.