CaratLane.com - Manager - Email Marketing

Location : Mumbai

Roles & Key Responsibilities :

- Create and drive the editorial and email marketing calendar.

- Manage email marketing campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting and optimization.

- Measure the success of email marketing campaigns using relevant metrics; document success stories, A/B test results and share inputs to relevant teams for continuous improvement.

- Work closely with the content and creative team to come up with high converting and engaging email marketing campaigns.

- Segment our emailing list based on behaviors like email engagement and website interactions.

- Own email acquisition targets and launch campaigns to grow our email base organically.

- Continuously monitor and identify new trends, best practices and implement them.

- Drive new leads by promoting relevant content through email, blog, social media and content promotion platforms.

- Nurture existing leads through an effective drip email marketing campaign.

Salary Range: 8 - 15 LPA