Capgemini - Social Media Evangelist

Capgemini:

Capgemini runs a social media program which aims at raising brand awareness and Marketing impact thanks to 1000+ social media ambassadors. It is a new and exciting chapter in our global digital strategy and we are looking for someone with the passion to drive, develop and represent this path-breaking program inside and outside Capgemini Group.

Learn more about our initiative:

You will be part of the global marketing and communications shared services organization (MCOS). MCOS (Marketing & Communications Offshore Services) is the Group-wide Marketing & Communications shared services organization providing services ranging from design, content and web to account based marketing, pursuit marketing, GTM program management and global campaign support.

Job Location: Mumbai

Travel required: 10-20% (Europe/India)

Role and Responsibilities:

- The ideal candidate must be actively participating in a wide variety of social media activities.

- The candidate must be able to think strategically, but also be willing and able to operationally scale-up and develop further this key digital initiative.

- He/she should be able to strategize, plan, manage, evangelize, train and facilitate the execution/adoption of social media within the Capgemini world.

- Be the voice and ambassador of a key priority initiative toward top management, business and Marketing stakeholders on all continents

- Manage a team of 15 social media experts

- Set KPIs for the team, train them and ensure their professional and personal development

- Sell the program internally and be its ambassador within the group

- Be knowledgeable about tools that help listen, monitor and analyze the social media conversations

- Monitor trends on social media, tools and applications, and apply appropriately that knowledge to enhance Capgemini social media presence

- Experiment with new ways to leverage social media activities (marketing R&D)

- Work with senior leadership/experts panel to ensure social media is integrated into the cultural fabric of the organization

- Measure and report the impact of social media on the overall marketing efforts (Publish daily, weekly, monthly dashboards and reports)

- Educate stakeholders on incorporating relevant social media techniques into the marketing and sales culture and activities

Experience:

- 10 years marketing/ branding experience in a global organization or worked in a lead role in the social media space in agencies or media (in which case, he or she should have a passion for technology and is well able to understand B-to-B marketing)

- Social media marketing having been part of your core role for most of those years

- Should have worked in a global role, so understands the social media variables of the non-English speaking markets and the complexity of an international group

- Have developed yourself a strong social media presence or having led successful social media campaign (you will be ask to share links or proofs)

- Proven ability to map out marketing strategy into social media plan, lead the execution of the plans and report on them (proven by metrics)

- Knowledgeable about social media monitoring and analytical tools and techniques; Proficient in SMMS (social media management system)

- Knowledge of SEO-think including basic keyword research

- Experience of having led teams of more than 5 people

- Having worked or studied abroad for one year or more

- An experience in sales or having worked in partnership with Sales would be a strong plus

Candidate Attributes:

- Has excellent verbal and written communication skills

- Has a strong intercultural mindset

- Has the ability to convince, sell and promote internally a project and appreciate a challenging working environment

- Excellent time and project management skills

- Ability to synthesize large amounts of data into actionable information

- Ability to evangelize and communicate results to management in a fast paced environment

- Willing to perform amidst a lot of ambiguity

- Brings to the position outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines and remain simple

- Has excellent people management and interpersonal skills

- knows how to create great working relationships at all levels within the organization and across multiple disciplines

About Capgemini:

With around 140,000 people in 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2011 global revenues of EUR 9.7 billion. Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business Experience-, and draws on Rightshore-, its worldwide delivery model.

Learn more about us at: www.capgemini.com

Rightshore- is a trademark belonging to Capgemini

Contact:
Pratyay Dasgupta