Capgemini - Marketing Technology Manager

We are hiring Marketing Technology Manager for Mumbai location.

The incumbent would be responsible for developing, managing and optimizing marketing tools ( SFDC, Pardot) in support of marketing campaigns and initiatives.

Responsibilities

- Strategic Development: Define and develop CRM strategies with business unit and group stakeholders

- Application Management: Configure, operate, and integrate a wide range of in-house and third-party applications (including apps such as Pardot, Eloqua, Marketo, Microsoft Dynamics CRM, and Salesforce.com)

- Database Management: Improve global marketing and targeting capabilities through data set cleansing, standardization and expansion

- Sales Force Optimization: Perform routine sales-force realignments to maximize campaign performance and funnel impact.

- Reporting and Analytics: Manage, measure, and manipulate data to create sales pipeline and activity reports for Marketing & sales leadership team

- Process Improvement and Documentation: Develop and improve processes associated with lead management; establish documentation and build reference collateral for ongoing sales functions

- Technology Selection: Document business requirements and expected outcomes, and map these to appropriate technology through a vendor/solution approval process

Experience - 10 to 15 yrs

Location- Mumbai

Primary Skills:

- 7+ years managing marketing technology including, but not limited to, CRM, marketing automation, content management and marketing resource management applications

- 5+ years of experience designing business processes, creating workflows, and managing technologies to support marketing and business development functions

- Familiarity with the latest marketing technology trends, as well as established marketing/technology best practices

- A well-rounded background that includes marketing planning and strategy; business process design and review; marketing workflows; and behavioral marketing principles

- 5-7+ years of experience in B2B marketing for large professional services, business process outsourcing, or software as a service firms

- A leadership style that is rooted in ownership, passion, teamwork, innovation, and collaboration

If interested please revert back with an updated copy of your cv.

Deepti Pillai