Capgemini - Marketing Mgmt - IT

Marketing Management - 7 to 9 years - Mumbai

About

MCOS (Marketing & Communications Offshore Services) is the Group-wide Marketing & Communications shared services organization providing services ranging from design and web to marketing program management and campaign support.Already a 100 people organization, the team has strong growth plans, with a vision to emerge as the world’s leading integrated marketing services organization.

Job Description

You will be a part of the MCOS team and will be responsible for supporting from offshore the roll out and implementation of group’s Global Service Line (GSL) marketing strategy across various markets.

Specification / Skills / Experience

- Develop and drive marketing strategy for specific Service Line of Capgemini in global markets

- Work with Global Service Line leaders and stakeholders to ensure alignment with Business Plans

- Design and deliver on marketing services portfolio for key segments and initiatives in partnership with onshore peers

- Offer marketing support for key pursuits – bid theme, content, asset development, visit experience etc

- To work with the marketing production team in India to deliver on Global Service Line marketing requirements

- Coordinate activities leading to visual identity creation within the Capgemini Guidelines

- Own and execute Global Service Line marketing and communications programs

- Manage campaigns end to end (strategy, research, web services, event support, but not limited to these)

- Establish an efficient offshore-onshore peer model for Global Service Line marketing

Role & Responsibilities:

- At least 7-9 years of experience in marketing & communications, with 3 years in sector/alliance/service line marketing in a large IT MNC/Indian pure play

- Experience working in an advertising agency (as Account Supervisor or Account Manager) with B2B clients will also be considered on par.

- Should have supported large key accounts/verticals in the past with penetration-focused branding

- Exposure to CRM marketing module desirable

- Demonstrated track record in managing marketing through an offshore-onshore model

- Ability to work with high performing team

- Should be very familiar with branding fundamentals and latest trends in new media

- Should have the ability to comprehend complex thoughts and multi-skill projects

- Structured and process oriented

- Creative, innovative, and quality excellence

- Excellent presentation skills and willing to travel

- Aptitude for quick learning

- Able to convince and to work on peer to peer level.

- Good/Mature business appearance

Location: Mumbai

Experience: 7 to 9 years

Primary Skills (Must have)

- Marketing Management

Qualifications:

- Post graduate degree/diploma in marketing from a reputed institution (Preferred. Not compulsory) and/or relevant experience working with Tier 1 IT organization

Contact
Pratyay Dasgupta
Pratyay.dasgupta@capgemini.com