Capgemini - Marketing Manager - TLI

Marketing Manager (TLI) - 8 to 12 years - Mumbai

Job Description:

Develop and drive marketing strategy of specific Topline initiatives (TLI) of Capgemini in Netherlands market

About Capgemini:

With more than 130,000 people in over 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2013 global revenues of EUR 10.1 billion. Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore-, its worldwide delivery model.

Learn more about us at www.capgemini.com.

Rightshore is a trademark belonging to Capgemini

Responsibilities:

- Develop and drive marketing strategy of specific Topline initiatives (TLI) of Capgemini in Netherlands market

- Lead a team of hi performing marketing managers for this market.

- Provide guidance and nurture the team to achieve set objectives.

- Be the lead marketing anchor for Cloud Initiatives in this market.

- Establish marketing plan aligned to GTM initiatives, work with business stakeholders, set the marketing budget & goals, and create world class marketing campaigns and report ROI

- ensuring (positioning / demand creation) effectiveness of campaigns to the NL market).

- Work with key TLI leaders and stakeholders to ensure alignment with Business Plans

- Design and deliver on marketing services portfolio for key segments and initiatives in partnership with onshore peers - To work with the marketing production team in India to deliver on TLI marketing requirements

- Coordinate activities leading to visual identity creation

- Own and execute segment marketing and branding programs

- Manage campaigns end to end (strategy, research, web services, event support, but not limited to these)

- Establish an efficient offshore-onshore peer model for Top Line Initiative Marketing

- Liaise with PR, analysts-, executives and consultants for influencer programs

- To provide day to day delivery support to Business leaders on execution of assignments and tasks

- To provide competitive intelligence and should be capable of analyzing data in order to validate content

Location: Mumbai

Experience: 8 to12 years

Primary Skills (Must have):

- ensuring (positioning / demand creation) effectiveness of campaigns to the NL market).

- Work with key TLI leaders and stakeholders to ensure alignment with Business Plans

- Design and deliver on marketing services portfolio for key segments and initiatives in partnership with onshore peers

- To work with the marketing production team in India to deliver on TLI marketing requirements

- Coordinate activities leading to visual identity creation

- Own and execute segment marketing and branding programs

- Manage campaigns end to end (strategy, research, web services, event support, but not limited to these)

- Establish an efficient offshore-onshore peer model for Top Line Initiative Marketing

- Liaise with PR, analysts, executives and consultants for influencer programs

- To provide day to day delivery support to Business leaders on execution of assignments and tasks

- To provide competitive intelligence and should be capable of analyzing data in order to validate content

Contact:

Soumya Roy Choudhury