Capgemini - Marketing Automation Expert

Marketing Automation Expert - 10 to 15 years - Mumbai/Bangalore/Gurgaon

Job Description:

To report into Global Marketing, and locally to the Global Campaign Support Manager within Global M&C Shared Services called MCOS.

About Capgemini

With more than 130,000 people in over 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2013 global revenues of EUR 10.1 billion. Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore-, its worldwide delivery model.

Learn more about us at www.capgemini.com.

Rightshore- is a trademark belonging to Capgemini

Responsibilities:

- Person will help Global Marketing and Communications to define, implement and create roadmap for CRM and marketing Automation.

- This position requires the ability to operate on both a strategic and tactical level, touching all aspects of CRM, Marketing Automation and translate into business reporting.

- End-to-end Marketing module that enables planning, executing and tracking wide range of marketing activities across channels

- Ability to create personalized Custom Templates, Registration Forms, questionnaires, emails, invitations and Landing Pages (like personalized web pages/ Emails/ Calendars) in the system for each type of marketing activity

- Track & trace and capture responses/ interactions from Prospects, Contacts, Clients and Accounts across all channels (physical, mobile, social, emails, click behavior, surveys) and ability to convert prospects to leads based on responses

- Ability to tag/ assign leads generated through marketing activities automatically to sales teams based on predefined rules

- Flexibility to add leads/ opportunities coming directly from other sources (Account teams/sales teams/social media/customer portals) and assign them to sales team based on predefined rules

- Ability to gather information on leads and autofill fields for leads from Contact database, 3rd party database, social media or ESN and update Contact database

- Enable collaboration through ESN between different teams (sales, marketing, delivery, legal, finance, risk, SMEs, COEs, Sales support, Partners, Alliance) across different stages/ processes

- Ability to create users groups/ requests for information in ESN directly from CRM linked to entities (opportunity/Contact/Account etc) and track responses (text/documents) directly from the CRM entity page in the form of live feeds (single view)

- Ability to drive engagement on ESN by encouraging collaboration (can be through Gamification, upvotes, virtual ranks) and rate contributors based on their quality of input

- Ability to track social media information/activities/behavior of entities directly from the CRM and generate reports/insights to aid in different stages of selling process and notify owners based on triggers (for e.g. if a Contact changes his job title on LinkedIn, the system should notify the Contact owner and update Contact database after approval)

- Social media listening and monitoring built into the system with real-time analytics support to perform analysis of Accounts/Contacts/User groups/Competitors etc

- Drive social media campaigns directly from the system and capture prospect behaviour/interactions/social metrics to identify leads/opportunities/sentiments

- Deploy systems, tools and technologies, marketing automation, and market intelligence tools, that ensure team productivity and efficiency with full metric tracking and reporting capabilities

- Develop recommendations based on high end analytics to drive decision making across various spectrums of Campaign Management

- Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.

- Advise on campaign execution, account based marketing, lead generation, lead nurturing and demand creation programs in CRM

- Perform analytics on the campaigns to help demonstrate success with segmentation and targeting

- Work with Onshore Marketing Managers to define metrics; measure, track, analyze and regularly report on the effectiveness of overall campaign performance

- Experience generating actionable weekly, monthly, and quarterly reports containing key marketing performance indicators (KPIs)

- Define and implement new marketing automation methodologies that will maximize efficiency.

- Effectively collaborate with colleagues and CRM/Demand Generation Operations

- Develop and maintain long-term data strategy and work in tandem with stakeholders

- Maintain database integrity and synchronization of marketing systems

- Be aware of global plans and proactively suggest areas for regional alignment

- Proactively advise clients on improving their marketing processes by using best practices

- Support marketing processes (e.g. campaign management, marketing planning & budgeting) by analyzing specific need of country.

Location: Mumbai/Bangalore/Gurgaon

Experience: 10 to15 years

Primary Skills (Must have)

- Minimum 8-10 years experience in campaign management or direct marketing

- Well versed in CRM and modern marketing Automation tools like Marketo, Eloqua, Teradata, Aprimo, Pardot etc - Excellent verbal & written English skills

- Exceptionally strong communication skills across all levels

- Demonstrated experience in developing marketing plan & campaign management for business services

- Clarity of thought and ability to negotiate ambiguity

- Self-driven and proactive team member

- Should have implement global CRM system for Tier 1 company

- Ability to work in a complex systems environment involving multiple marketing solutions

- Ability to work cross functionally with internal teams

- Excellent written and verbal communication ability, along with strong interpersonal and influencing skills Academic & Professional Qualifications Masters/Bachelors degree in Engineering/Technology Job Level Competencies

- Advanced knowledge of CRM software like Siebel, Salesforce.com, Eloqua, Marketo

- Advanced knowledge of MS Office Suite

- Advance knowledge of CRM, Marketing Automation, Digital and social tools.

Secondary Skills (Desired)

- Knowledge of VBA preferred but not mandatory

Soumya Roy Choudhury