Canara HSBC OBC Life Insurance - Manager - Product

New product and proposition development:

- Develop new products/propositions for various insurance needs through research and market insights.

- Ensures close cooperation with marketing communications, campaign strategies, alternative distribution and operations functions

- Acts as a project manager with the end to end responsibility of launching every new product for the respective business line.

- Creates complete business case documentation to be presented in the PPRC for any new product / restructuring / withdrawal.

- Ensures that the required consumer/distribution research for new product development is commissioned and results are incorporated in the NPD

- Perform end to end competition benchmarking and publish market intelligence report regularly.

Distribution support:

- Provides inputs to channel representative on product mapping and distribution fitment.

- Launches new schemes with the banks

- Develops & delivers required new product/technical training to managers/trainers

- Provides inputs towards development of marketing collateral for new product launches.

Project Management:

- Prepare a schedule for all major activities related to product development

- Keep everyone updated on the schedule and the actual v/s expected time lines

- Analyze, document and communicate reasons for delay and use learnings for new products.

- Document the various discussions that happen for product design. Document the inputs received from various functions and the final decision and the reasons for taking the same