Campus Shoes - Performance Marketing Role

Performance Marketing

Key Responsibility:

- Devise Strategy, including planning, budgeting, reporting, and execution across Amazon, Flipkart and other digital e-commerce platforms to drive brand bottom and mid-funnel metrics.

- Create and implement a digital marketing strategy to drive traffic, conversions, and revenue for the e-commerce channel.

- Own and deliver D2C growth while maintaining efficiency on CAC, ROAS, and AOV.

- Set up attribution models and multi-channel tracking as necessary to build actionable insights.

- Develop a robust digital reporting framework, analytics, and ROI tracking to continually optimize and improve our marketing investments.

- Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation, and planning.

- Scout and implement industry best practices.

What are we looking for?

- Work Experience: 3-5 years of work experience in high-growth B2C start-ups or established CPG brands.

- Proven performance-driven digital marketing experience across Amazon ads, Flipkart Ads, Google, Meta, Display, App Campaign and Social Commerce

- Well-versed in conversion optimization and online customer acquisition

- Familiarity with various analytics tools (e.g. Google Analytics, Amazon Pi, Helium) and Shopify

- Must have a strong grasp of numbers and be comfortable with quantitative analysis and simple statistics.

- Ability to work in a higher-performance team with cross-functional stakeholders and collaborators.

- Experience in managing agency teams to deliver on performance goals.

- Excellent team player with excellent written and verbal communication skills.