Basic Requirement: - Responsible for planning, budgeting and managing end to end marketing activities, BTL activations, marketing alliances, measurement and metrics to improve walk-ins, brand awareness, walk-ins and conversion at stores. Job Description: - Brand - Ensuring a strong brand positioning and recall, and driving visibility and footfalls to each store, while delivering on the brand messaging of quality, reliability, and generics at a lower price - Annual marketing activity plan and budget, linked to the overall business plan, with a strong ROI focus - Store Branding - Constantly updating and managing in-store and ambiance branding to meet communication objectives and drive footfalls and conversions. - Improving the visual standards of the store, as per the brand guidelines of the company - Customer Journey - Clearly understand of the consumer journey purchase pattern and any other key insights and habits and document the insights in the defined format along with the data team - Campaigns - Running local-level campaigns to drive store or regional level targets - New channels - Recommending sources for the growth of retail channels. - Building advertising and promotional activities. Designing and producing creatives and circulars. - Measurement - Developing the market plan and performing market research, such as focus groups, customer feedback, competition benchmarking - Loyalty program - Increasing market share through customer loyalty programs. - Working to deliver the highest possible incremental return of sales and profits from marketing spend&nbsp; Desired Skills and Expertise: - 3- 6 years of hands-on experience in managing end to end marketing, activations for a brand - Managed a team of vendors, executives, designers, agencies and media folks on the ground - Ability to identify new channels, partnerships, alliances through networking and influencers - Proven ability to excel in a fast- paced, quickly changing environment enthusiastic about working in a dynamic entrepreneurial set up and manage multiple projects simultaneously

Delhi

Campus Shoes - Manager - Marketing  

Campus Shoes - Manager - Marketing   ,Job Description for Campus Shoes - Manager - Marketing   in Campus Activewear Private Limited in  Delhi for (3-6) years of experience. Apply Now!

Job Description for Campus Shoes - Manager - Marketing   in Campus Activewear Private Limited in  Delhi for (3-6) years of experience. Apply Now!