Posted By

Jainy Borana

hr at genxhire

Last Login: 31 January 2024

Job Views:  
345
Applications:  79
Recruiter Actions:  10

Job Code

1367930

Campaign Specialist - Pardot

3 - 9 Years.Bangalore/Others
Icon Alt TagMay work from home
Posted 3 months ago
Posted 3 months ago

Job Description :


- 3+ years of good hands on knowledge of Pardot for building, setting up and executing various types of campaigns, forms, form handlers, automation rules, segmentation lists, etc


- Excellent knowledge of HTML, CSS


- Should understand the data flow between Sales cloud and Pardot


- Good knowledge on Handlebars Merge Language (HML) and able to create dynamic content


- Should have created and deployed lead scoring model


- Landing page creation / lead capturing


- 3-4 years of responsive HTML coding experience email + landing pages


- Knowledge of building SMS / Push /In app messages would be preferred


- 1-2 years of experience using HML, AMP scripting or any other scripting language


- Ability to work in a high-energy, quickly changing, and demanding environment


- Should have excellent communication skills and be able to interface directly with clients and higher management.


- Should have good presentation skills and should be able to clearly communicate ideas, thoughts, and challenges.


Roles & Responsibilities include:


- Understand the business use-cases and provide the necessary technical solution


- Perform automated roles for data transition from sales cloud to Pardot


- Implement data dedupe practices


- Act as campaign developer for campaign operations projects


- Will also need to know dynamic content Email/Push/SMS builds.


- Develop, Setup, QA and Schedule various types of campaigns in Pardot


- Custom coding (when required)


- Usage of responsive builds for emails and landing pages


- Field mapping, custom field creation


- Setting up lead scoring process, rules and maintaining


- Dynamic list creation


- Tracking from various data sources for automation/scoring


- Lead Qualification and remapping


- Campaign performance tracking and reporting


- Building Smart Form and Landing pages to capture and support audience segmentation


Domain specific Skills:


- Campaign Operations and Marketing Automation


- Lead journey and lead life cycle


- Advance HTML/CSS knowledge


- Eye for detail to assist in audits


- English communication skills to assist the candidate attend client calls

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Posted By

Jainy Borana

hr at genxhire

Last Login: 31 January 2024

Job Views:  
345
Applications:  79
Recruiter Actions:  10

Job Code

1367930

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