Posted By
Khurshid Prabhu
Recruitment Specialist at Genetic Callnet Consultancy Pvt. Ltd.
Last Login: 15 March 2022
Posted in
Sales & Marketing
Job Code
793612
5-7+ years of experience in marketing delivery roles within Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agency, and/or Marketing Operations
- Bachelor's/Masters Degree required
- Experience working in various Campaign Management Tool(s) including building and executing campaigns of varying complexities
- Understanding of leading practices in email marketing
- Understanding of integrated marketing across the entire prospect and customer lifecycle, and how marketing strategy, customer data, segments, channel, creative, content, and offers interact to drive desired business outcomes
- Understanding of marketing strategy with a strong background in targeting, segmentation, test/control design, and campaign analytics/reporting
- Strong written and verbal communication skills to articulate project requirements, communicate project status, and interface with internal and external team members
- Strong leadership skills and an ability to lead across a team of marketing services and campaign execution professionals
- Comfortable leading a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects
- Ability to evaluate concepts and present recommendations to senior leadership
- Experience with Responsys
- Familiarity with one or more technologies such as SQL, JavaScript, relational databases; HTML or email
- Experience across multiple verticals, e.g. Life Sciences, Retail, Financial Services
- Master's Degree
- Direct client-facing experience
- Experience with one or more Workflow management tools such as Workfront, Jira, Allocadia, Aprimo
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Posted By
Khurshid Prabhu
Recruitment Specialist at Genetic Callnet Consultancy Pvt. Ltd.
Last Login: 15 March 2022
Posted in
Sales & Marketing
Job Code
793612