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25/11 Pratyush Medhi
Talent Acquisition at Zyoin

Views:111 Applications:22 Rec. Actions:Recruiter Actions:0

Campaign Manager - ReBid - Advertising Firm (3-5 yrs)

Mumbai/Navi Mumbai Job Code: 1185302

Campaign Manager - ReBid

Good to have:

- Execute day to day production tasks (Campaign set up, launch, tracking & optimization)

- Completes QA and all production procedures accurately

- Independently run campaigns on our unified digital media buying platform that integrates several DSPs

- Run general & custom reports through backend DB systems for Campaign and

QA requirements:

- Analyze performance metrics and optimize campaigns as needed

- Identify trends in data for call outs and to identify anomalies

- Run campaign calendar, trafficking assets and related pre/post-launch processes

- Chip into company initiatives, processes and rollouts

- You will be owning and leading the ad operations function at RD&X Network

- You will be responsible for working with stakeholders to ensure successful execution of ad operations campaigns, designing/streamlining workflows, ensuring meticulous reporting and dashboard creations to achieve stakeholder goals

- Serve as a trafficking expertise owning the set-up, management, and execution of several of our top accounts, while maintaining a high-quality standard for the

- Advertising Operations department to ensure 100% accuracy and to exceed client expectation

- Monitor campaign delivery to ensure campaigns are running as expected and targeting objectives are met; including checking daily reports and providing troubleshooting support for trafficking issues related to creative, publisher implementation, and escalating to third party vendors when necessary

- Collaborate with team members by providing guidance on how to continually improve operational processes, supporting systems and communication channels where needed

- Training and assisting clients on correct setup of campaigns, campaign workflow and product training's for traders and other campaign planning and ad ops staff

- Act as a strategic partner within account teams; providing consultation to clients on the correct setup of campaigns, tagging of clients sites, and the use of web technologies to meet client needs

Non-negotiable :

- 3-5 years of relevant experience pertaining to digital/online/mobile ad operations

- Understanding of set up & QA process, pixel tracking via console or third-party software.

- Strong hands-on domain experience on ad serving tools like DFP/Google Ads Manager and other Ad Servers/DMPs/CDPs (Knowledge of Google Ads Manager/DFP is a must)

- Proficient in different ad servers (DFA/DCM, Mediamath, DCM, DV 360, Sizmek, Lotame, TTD, Amazon DSP)

- Knowledge of Yield Optimisation across multiple pricing models and KPI goals like CPM/CPC/CPI

- Experience with DSP, Ad Exchange, Analytics and DMP/CDP technologies

Digital Marketing Skills :

- Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks & exchanges; familiarity with ad servers, rich media vendors, RTB/Programmatic buying experience a plus.

- Interact with account managers, engineers, and partners on various ops projects and work in partnership with internal and onshore teams to execute display, video and audio campaigns.

- Understanding of trafficking queue, build grid, delivery timelines and reporting cycles from Ad operations context.

- Responsible for detailed campaign execution, along with quality assurance, during the pre-launch stage, to ensure successful onboarding of advertisers.

Business Skills :

- Understanding of collaboration tools such as Jira and other ticketing systems.

- Comfortable collaborating using a variety of communication methods such as email and chat across time zone.

- Ability to prioritize multiple projects and advertisers simultaneously.

- Shown ability to learn quickly, be a teammate, and lead change optimally.

- Motivated self-starter capable of taking initiative and handling tough situations

- Basic project management and excellent communication skills

Women-friendly workplace:

Maternity and Paternity Benefits

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