Campaign Manager - FinTech

Job Description: 

- Driving performance-based campaigns including but not limiting to Lead Generation campaign, app install campaigns, on-boarding affiliates and partners, Social Media and SEM campaign, PPC campaign, awareness campaigns.

 - Leverage data and analytical insights to drive strategy and recommendations across business functions.

 - Evaluating new channels/sources to increase sales volume and decrease CAC.

 - Segmenting and analysing consumer trends to achieve funnel optimization across different journeys/touch-points

. - Understanding the digital landscape and how it can be used to drive acquisition and revenue. 

- Performing reporting analysis of campaigns & develop recommendations to optimize future performance. 

- Evaluating competitors Digital Marketing strategies and driving measures to counter it. 

- Communicating with seniors about marketing goals and results (ROI and KPIs). 

Qualification and Skills: 

- Bachelors or Masters Degree in Marketing or related field.

 - 2+ years experience in B2C digital marketing and advertising 

- Excellent grasp of social media marketing, campaign management, website metrics and best practices

 - Experience in start-up environment would be a distinct advantage

 - Data driven and innovative mind-set 

Location: Bangalore 

Compensation: Best