Campaign Manager - Financial Services

Our Client is one of the largest financial services companies in India and is headquartered in Mumbai, Maharashtra.

Role - Customer segmentation and campaigned management.

Location - Mumbai

Job Purpose - Drive Activation & Usage/spends for Credit Card book through customer segmentation, offering, channel mix & communication routes. Set campaign benchmark & track performance. Analyze the results & share learning's with key stakeholders.

Job Responsibilities

- Drive business objective through effective digital campaigns.

- Portfolio Management & significant Impact

- Creatively experimenting with the analytical- recommendations to improve campaign and overall campaign impact to business.

- Define the target audience - segments and persona basis analytical inputs

- Decide channel mix to improve reach & relevance

- Drive campaign efficiencies & continuous improvement through robust campaign measurement metrics

Qualification : Minimum: MBA in marketing / PG in marketing communications

Experience Required:

- 3-8 years of experience in marketing or growth roles

- Exposure to BFSI / Credit Card/ Telecom