Campaign Manager - Digital Marketing - Internet/Online - IIT

Campaign Manager - Digital Marketing) , Preferably from Tier 1 Universities - IIT Only

Job Description:

- Driving performance-based campaigns including but not limiting to Lead Generation campaign, app install campaigns, on-boarding affiliates and partners, Social Media and SEM campaign, PPC campaign, awareness campaigns.

- Leverage data and analytical insights to drive strategy and recommendations across business functions.

- Evaluating new channels/sources to increase sales volume and decrease CAC.

- Segmenting and analysing consumer trends to achieve funnel optimization across different journeys/touch-points.

- Understanding the digital landscape and how it can be used to drive acquisition and revenue.

- Performing reporting analysis of campaigns & develop recommendations to optimize future performance.

- Evaluating competitors Digital Marketing strategies and driving measures to counter it.

- Communicating with seniors about marketing goals and results (ROI and KPIs).

Qualification and Skills:

- Bachelors or Masters Degree in Marketing or related field.

- 2+ years experience in B2C digital marketing and advertising

- Excellent grasp of social media marketing, campaign management, website metrics and best practices