Campaign Manager - Digital Marketing

THE ROLE

You will be responsible for the execution of growth marketing initiatives at MPOWER with an emphasis on our referral programs, digital partnerships, and special promotions. The ideal candidate will have hands-on experience and proven success in digital marketing within financial services. Your responsibilities will include but are not limited to

- Designing and executing marketing initiatives to drive leads to MPOWER's website and drive leads throughout the funnel

- Collecting data and measuring the effectiveness of campaigns and adjusting plans accordingly to maximize value from advertising and other digital marketing efforts

- Conducting A/B tests, pilots, and other marketing experiments to identify opportunities for continuous improvement, including incorporating SEO best practices

- Orchestrating digital campaigns across all online platforms, including our website/blog, social media pages, YouTube, for example, by owning the end-to-end process

THE QUALIFICATIONS

- Bachelor's degree in English, marketing, communications or a related field

- 6+ years of digital marketing experience with an international focus

- Proven ability to design and execute growth marketing campaigns to drive traffic and engagement from online platforms

- Advanced understanding of the digital marketing ecosystem, and the tools and best practices for websites, blogs, social media, and paid media

- Strong analytical skills and experience with reporting and data analysis