Campaign Manager - BFSI

Campaign Manager -BFSI

- Develop and manage the monthly campaign calendar with objective of cross sell, activation and acquisition

- Supervise the execution, monitoring and measurement of marketing campaigns and their success

- Improve new campaigns using data and feedback from existing and previous projects

- Focus on automation of various marketing projects across liabilities, cards and assets

- Management of customer onboarding and customer lifecycle management in partnership with product and campaigns stakeholders

- Managing the campaign platform and its effectiveness along with knowledge of adobe analytics/target and integrations.

- Work closely with the broader email team to analyze findings, identify trends and share course of action- results and best practices

- Responsible for getting the landing pages and automations for various campaign requests