Campaign Manager - BFSI

Campaign Manager - BFSI experience required

- Manage digital marketing objectives via campaigns for asset portfolio, working with product, Marketing, Mark Ops team to drive growth.

- Work with marketing to create sharp digital communication across various owned media with clear value proposition for that segment.

- Work with BIU to communicate to the right segment for driving growth.

- Drive campaign analytics for the asset products with team of business analyst & data engineers.

- Conduct A/B testing to experiment various channels, creatives, approach leveraging HPE ecosystem.

- Create integrated marketing campaigns based on market segments to gain new customers and build repeat business

- Supervise the execution, monitoring and measurement of marketing campaigns and their success

- Ensure campaign implementation follows organizational guidelines

- Recruit and train talent for the successful implementation of marketing campaigns

- Compile regular reports of campaign performance and results

- Improve new campaigns using data and feedback from existing and previous projects

- Organize trade shows, exhibitions and promotional events including writing and proofreading marketing copy, as well as recruiting designers, animators and printers